11 Off-Page SEO Techniques To Drive Organic Traffic & Raise Brand Awareness

To drive massive organic traffic to your website and increase brand awareness, you have to follow some effective off-page SEO techniques. Here we’ve put together a complete checklist of everything you should aim at in your SEO.

Link Building

According to search engines there are more than 200 factors for ranking at top on the search results. Among them, the most important factor for off-page SEO is link building. Links are very important to Google to understand any web page’s value, authority, and rankings. If you have no such links then no matter how useful, or in-depth the content might be, it will not get proper ranking.

Natural links, Manual Links, and Self Created links are three types of backlinks.

Social Media

More than 90% of consumers are on social media platforms. Social media isn’t meant as the parameter for SEO purposes, but Google has understood the value of social media and its worthiness. Social networks are used by the consumers to find answers to their questions. It drives more traffic than organic traffic. To get more links from social media, build your personal and brand authority with relevant influencers.

Local SEO (Google My Business)

Google My Business plays an important role in the online presence of any local business. In a research study it has been proven that 46% of Google searches are looking for local information, and 80% of customers use google maps for local information. So optimize your listing, and understand how to use the various platforms as part of your off-page SEO strategy.

Blog Post 

Blogging is an effective technique to increase your potential customers. Publish valuable content. Add fresh & unique content to your website as a result, search engines reward websites that consistently produce useful information to their blog posts with higher rankings.

Guest posting

Guest posting is writing for someone else’s website and providing value and information to their audience.Undoubtedly, guest posting is still one of the most popular link-building strategies.

When done correctly, it will promote your brand in front of a focused audience, deliver targeted traffic. The major goal of guest posting is to attract a new audience. Develop your brand.

Forums

Answering questions on forums like Quora, Yahoo, and Reddit is a great platform to promote your website, and it’s one of the great off-page SEO techniques. And forums are great platforms for link building.

Build Trust

Off-page SEO also includes trust. Transparency is one of the most important factors in establishing trust. Provide relevant information. That is the best approach to increase organic traffic.

Video and images

Short videos will attract the audience faster. Infographics generate more than 37% more backlinks than a regular blog post. Backlinks are very much important to remain at the top position. This shows the importance of creating infographics for link building. Use visual marketing to drive engagement with your target audience.

Brand image

Branding is critical to the success of your content. The branding efforts should not only include your overall SEO and marketing plan but also your off-page SEO strategy. 

Blog Commenting

Blog commenting is an excellent off-site SEO technique that drives organic traffic to your website and SERP ranking.

Web presence

Being active on social media will  help you reach the consumers and boosts brand authority.

Make sure you follow all the above off-page SEO techniques and drive traffic to your website.